Vision Iconic: a Mercedes-Benz from the future

Transparent dashboard, solar paint and autonomous driving: Mercedes-Benz reveals the Vision Iconic concept car.
News
21 october 2025
    Vision Iconic draws inspiration from the golden era of automotive design in the 1930s, with flowing lines and Art Deco elements. Technically, the car combines advanced technologies like solar paint, Level 4 automated driving, and neuromorphic computing for a very special driving and commuting experience.

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    Key Features

  • Advanced Technologies: Vision Iconic incorporates solar paint for additional range, steer-by-wire for improved handling, and neuromorphic computing for faster, more energy-efficient automated driving.
  • Reimagined Grille: the car features a redesigned Mercedes-Benz grille, inspired by classic models like the W 108 and Mercedes-Benz 600 Pullman. The grille incorporates lighting.
  • Luxurious Interior: The interior blends Art Deco-inspired design with modern technology. Highlights include a floating "Zeppelin" glass structure on the dashboard, a continuous bench seat upholstered in deep blue velvet, and intricate mother-of-pearl details.
  • Sustainability: The solar paint coating can generate additional energy for the vehicle, potentially adding up to 7,450 miles of range annually under optimal conditions. 
  • Automated Driving: Vision Iconic is equipped with Level 4 automated driving capabilities, allowing the car to take over driving on highways and park itself without driver input. 

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    Capsule Collection

    To complement the Vision Iconic, Mercedes-Benz has introduced a capsule fashion collection. The six outfits, designed for men and women, reflect the car's Art Deco-inspired color scheme and luxurious materials, blending vintage aesthetics with modern style.

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