Sea Ray unveiled the new SLX 360 Outboard

The new luxury cruiser from American boat builder made its first public appearance at the major international tech show CES 2026 in Las Vegas.

News

12 january 2026

Photo: Sea Ray

Sea Ray, a famous boat brand under Brunswick Corporation, has introduced the highly anticipated SLX 360 Outboard mid-size cabin cruiser at the 2026 Consumer Electronics Show (CES®).

Sea Ray made a spectacular, clever and clearly well-thought-out marketing move by presenting its new comfortable cabin cruiser, the SLX 360 Outboard, not at the upcoming Boot Düsseldorf, nor even at its ‘home’ exhibition in Miami, which will take place in February, but at such a non-boating event as the Consumer Electronics Show (CES®) in Las Vegas. Obviously, this is a hint at the product's innovation and technological sophistication, as well as a way to capture the attention of a solvent (big tech, electronics, IT, start-ups, Las Vegas, after all!) potential audience at the venue in the absence of competitors.

As a new addition to the SLX lineup, the 360 OB sets a new standard for premium day boats, combining cutting-edge marine technology, exceptional comfort, and an intuitive user experience, all within a sleek and dynamic 36-foot design.

Developed at Brunswick’s advanced Technology Center in Florida, the SLX 360 Outboard showcases innovative design and manufacturing techniques that deliver a seamless and integrated experience for boaters. The helm, Sea Ray’s most automotive-inspired yet, features steering wheel-integrated controls, dual Simrad® Ultrawide NSX displays, and deep connectivity with Mercury Marine propulsion systems. Boaters benefit from responsive touchscreens, auto-routing, autopilot, automatic lighting, joystick piloting with an integrated bow thruster, and onboard diagnostics.

Optional upgrades, such as the Fathom® e-Power energy system and a gyro stabilizer, enhance the boat’s efficiency, stability, and comfort. Future options will include the Simrad® AutoCaptain, further expanding the vessel’s technological capabilities.

The SLX 360 Outboard redefines the category with its thoughtful design and premium craftsmanship. Key features include:

A climate-controlled cockpit and private cabin for year-round comfort
A separate full stand-up head, accessible directly from the sleeping quarters
An engineered swim terrace door for easier water access
A convertible summer galley, powered helm seat, and rotating powered port companion seat
Expansive hullside windows for a connected and immersive experience
Purpose-driven storage, including an oversized in-floor cockpit compartment, unique for its size class

The interior continues the theme of luxury, featuring a V-berth sleeping area with a filler cushion and premium materials throughout.

Specifications

Length (with outboard engines and anchor): 38' 1"
Beam: 10' 10"
Dry Weight: 18,100 lbs
Fuel Capacity: 275 gallons
Water Capacity: 30 gallons
Engine Power: Triple Mercury® 300 Verado® V8 Outboards with Joystick Piloting, DTS & e-Steering

The SLX 360 Outboard will also be on display at the upcoming Miami International Boat Show.

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